{"id":6815,"date":"2020-02-03T00:00:14","date_gmt":"2020-02-03T00:00:14","guid":{"rendered":"http:\/\/www.littlebird.co.uk\/blog\/?p=6815"},"modified":"2020-01-28T11:02:23","modified_gmt":"2020-01-28T11:02:23","slug":"london-eye-going-pink-new-sponsorship","status":"publish","type":"post","link":"https:\/\/www.littlebird.co.uk\/blog\/2020\/02\/london-eye-going-pink-new-sponsorship\/","title":{"rendered":"London Eye Going Pink New Sponsorship"},"content":{"rendered":"<p>If you think you&#8217;re looking through rose-tinted glasses, think again! One of London&#8217;s most famous landmarks, the London Eye, is turning pink from February onwards (after dark only&#8230;) thanks to a new sponsorship with Lastminute.com.<\/p>\n<p>The sponsorship will see a joint rebrand of the London Eye and River Cruise. Both companies will be building upon the exciting potential of this opportunity by investing in a range of innovative and memorable experiences for families visiting the London Eye.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6817\" src=\"http:\/\/www.littlebird.co.uk\/blog\/app\/uploads\/2020\/01\/London-eye-pfink.jpg\" alt=\"\" width=\"1000\" height=\"700\" srcset=\"https:\/\/www.littlebird.co.uk\/blog\/app\/uploads\/2020\/01\/London-eye-pfink.jpg 1000w, https:\/\/www.littlebird.co.uk\/blog\/app\/uploads\/2020\/01\/London-eye-pfink-300x210.jpg 300w, https:\/\/www.littlebird.co.uk\/blog\/app\/uploads\/2020\/01\/London-eye-pfink-768x538.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>London families will know that the London Eye has turned rosy before, usually in celebration of Valentine&#8217;s Day and International Women&#8217;s Day, but this time, the change will be\u00a0 permanent.\u00a0\u2018The\u00a0<a class=\"skimlinks-unlinked\" title=\"\" href=\"https:\/\/lastminute.com\/\" data-skimwords-word=\"Lastminute.com\" data-skim-creative=\"500005\">Lastminute.com<\/a>\u00a0London Eye\u2019 doesn&#8217;t exactly roll off the tongue,\u00a0but the landmark\u2019s fuchsia facade\u00a0 will stick around for at least the next three years.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you think you&#8217;re looking through rose-tinted glasses, think again! One of London&#8217;s most famous landmarks, the London Eye, is turning pink from February onwards (after dark only&#8230;) thanks to a new sponsorship with Lastminute.com. The sponsorship will see a joint rebrand of the London Eye and River Cruise. Both companies will be building upon &hellip; <a href=\"https:\/\/www.littlebird.co.uk\/blog\/2020\/02\/london-eye-going-pink-new-sponsorship\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":6816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2656],"tags":[],"class_list":["post-6815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-families","category-ideas"],"_links":{"self":[{"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=6815"}],"version-history":[{"count":4,"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6815\/revisions"}],"predecessor-version":[{"id":6962,"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6815\/revisions\/6962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/media\/6816"}],"wp:attachment":[{"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=6815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=6815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.littlebird.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=6815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}